LOCK + LAND spends a lot of time at LEGOLAND Florida Resort and we love every awesome minute of it. It's a place where we can feed our addiction to color, fun, and making photos with our friends and amazing client. Over five days spread out a couple months, our crew of ten and a rotating roster of child models escaped the Colorado cold and made photos to update advertising and marketing collateral at the primary color haven.
There is risk: Farmer's tans. Soaking equipment. Snow bubbles in the eyes. Rogue bricks. Freaking out clients with daredevil acts on lifts. Those risks are all part of the fun as we got to update some signature rides at the park which is built for kids ages 2-12. Our goal this time was to make photos in their new themed area, NINJAGO the Ride - plus a brand new massive expansion, LEGOLAND Beach Retreat.
LOCK + LAND has been with LEGOLAND since the beginning when shovels hit the dirt over six years ago. We know every inch of the park and are constantly finding new ways to see it differently - all with the eye of a wide-eyed child looking for a glimpse of Emmet and Wyldstyle or LEGO Darth Vader.
Making our own kids understand that these trips to Florida are work is another problem altogether.