it's a bucs life

ARGH. UNDER ROUGH SEAS THE TAMPA BAY BUCCANEERS REMADE THEIR IMAGE WITH A NEW LOOK, A NEW QUARTERBACK, AND A NEW ADVERTISING CAMPAIGN - "IT'S A BUCS LIFE." LOCK + LAND HELPED CREATE THE TEAM PHOTOGRAPHERS CREW THAT IMAGE WITH A PATCH ON ONE EYE AND THE OTHER THROUGH THE LENS. WE CAME BACK WITH THE BOOTY: IMAGERY TO HELP PROMOTE FAN EXPERIENCE ACROSS ALL PLATFORMS IN STADIUM MEDIA AND ONLINE EXPERIENCES.